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The E-myth Revisited by Michael E. Gerber . - VINTAZY
The E-myth Revisited  by  Michael E. Gerber .

The E-myth Revisited by Michael E. Gerber .

DA 1300

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber is a classic business guide that dismantles common assumptions about starting a business and outlines how to build a scalable, predictable enterprise.

The "E-Myth" (Entrepreneurial Myth) is the false assumption that most people who start small businesses are entrepreneurs. Gerber explains that most businesses are actually started by "technicians"—people who know how to do technical work (like baking, coding, or plumbing) and mistakenly believe that knowing how to do the work means knowing how to run a business that does that work. Gerber walks business owners through the life cycle of a business—from infancy to adolescence and maturity—and demonstrates how to shift from working in your business to working on your business.

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